Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the competition is crucial. Market research has always been a key approach for gaining a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are transforming how businesses collect, analyze, and act upon d

Introduction Social media marketing is evolving significantly in recent years, shaped by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape is the emergence of AI technologies. AI’s potential to reshape social media marketing has captured the attention of organizations and marketers w